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Our Story

What’s the worst that could happen when two fashion retail veterans get drunk in a dive bar while venting frustrations over their corporate jobs? A lifestyle boutique for people who hate lifestyle boutiques, fashion for people who loathe the pretentious trappings of fashion, and a brick and mortar store in an era of outright contempt for brick and mortar stores.


Amidst these contradictions, the Ritual partners are passionate about bringing sophisticated occult objet d’art and dark, experimental fashion to people of all shapes and genders. We are a woman/LGBTQ owned small business dedicated to making humans attracted to the darker margins of life feel less marginalized.